Adnexus advertising patent found invalid

On March 14, 2024, in less than 8 months after Unified filed an ex parte reexamination, the Central Reexamination Unit (CRU) entered a final rejection of the challenged claims of U.S. Patent 8,719,101, owned and asserted by Adnexus, Inc., an NPE. The ‘101 patent relates to on-line advertising and has been asserted against Amazon, Meta Platforms, LinkedIn, Google, and eBay.

View district court litigations by Adnexus. Unified was represented by in-house counsel, Alyssa Holtslander and Jordan Rossen.

To view the reexamination request, visit Unified’s Portal: https://portal.unifiedpatents.com/exparte/90015262