Anonymous Media ad measurement patent challenge instituted

On February 21, 2024, less than six weeks after Unified filed an ex parte reexamination, the Central Reexamination Unit (CRU) granted Unified’s request, finding substantial new questions of patentability on the challenged claims of U.S. Patent 8,510,768, owned by Anonymous Media Research Holdings, LLC. The ‘768 patent relates to media monitoring and measurement systems for automatic content recognition (ACR) to, for example, measure viewership on Smart TVs. The patent has been asserted against Samsung and Roku.

View district court litigations by Anonymous Media Research. Unified is represented by Wolf Greenfield & Sacks, and by in-house counsel, Jordan Rossen and Roshan Mansinghani.

To view the reexamination request, visit Unified’s Portal: https://portal.unifiedpatents.com/exparte/90019375