Adnexus advertising patent challenge instituted

On August 18, 2023, less than a month after Unified filed an ex parte reexamination, the Central Reexamination Unit (CRU) granted Unified’s request, finding a substantial new question of patentability on the challenged claims of U.S. Patent 8,719,101, owned and asserted by Adnexus, Inc., an NPE. The ‘101 patent relates to on-line advertising and has been asserted against Amazon, Meta Platforms, LinkedIn, Google, and eBay.

View district court litigations by Adnexus. Unified is represented by in-house counsel, Alyssa Holtslander and Jordan Rossen.

To view the reexamination request, visit Unified’s Portal: https://portal.unifiedpatents.com/exparte/90015262